Cross-Media CRM Marketing Successful CRM Marketing is about using highly targeted, relevant information in marketing communications to stimulate interest and compel new prospects and existing customers to take action. Corporate IM implements complete customer marketing solutions that increase response, reduce costs and result in more successful communication strategies. Print & Direct Mail Email Social Media Newsletters Web Email + Social Media + DataLynx POS-Driven Intelligence Using our DataLynx® intelligence software and your company’s POS systems, we deliver the Right Message at the Right Time using your customers’ preferred media. Create integrated, cross-media campaigns including email, direct mail, social media, newsletters, surveys, internet and more. Event-Driven Marketing Service Reminders - Oil change, state inspection, tire rotation and more Special Events - Tire sales, manufacturer specials and more Declined Service "Win-Back" – Message to remind customers of certain services they recently declined and to motivate them back to the store to fulfill those services Lapsed Customer "Win-Back" – Message to motivate lapsed customers to return to your store New Customer Invites – Targeted prospects from you local area Customer Appreciation – New customer thank you, best customer gift and more Newsletters – Relevant articles about your industry and your local community combined with relevant product and service offers Loyalty and Rewards – Performance-based awards for your regular customers Surveys - Better identify your customers needs Custom Communications – Share some of your ideas

Print & Direct Mail Personalized content and images that are RELEVANT to each of your customers are efficiently created and mailed...automatically.

Email Click to view larger image Personalized and dynamic messages. Drive customers to your website and Social Media venues to make your communications more RELEVANT and RESPONSIVE. Email is less costly and may be INTEGRATED with all other electronically delivered media, including Social Media, website advertising, loyalty rewards, news and more. Email also provides a solid basis for allowing customers to interact with your company information in SELF-SERVICE mode. Corporate iM provides a CUSTOMER PORTAL that allows your customers to update their profile and preferences online using their email address as the initial security method. Corporate iM leverages this customer-facing portal to assist your team in the initial and ongoing collection of your customers' email addresses and communication preferences. In addition to automated methods for customer email collection and opt-in, Corporate iM professionals will assist your team with proven methods for accumulating your customer email address database efficiently.

Social Media One of the many benefits of social media marketing is that it allows your customers and readers to easily tell everyone they know how much they like your company’s products, staff and services. If you’re running your business right, why not encourage this kind of behavior by including Social Media Links in your emails or eNewsletters. For no additional cost, Corporate iM may have your email or eNewsletter automatically posted as a Tweet or added to your Facebook “wall”, Yelp or Linked In, providing links to your Social Media venue(s) directly from your email or eNewsletter. Your company does not even need a social media account or profile to receive the benefits of social media in your email or eNewsletter. It's more about making it easy for your excited readers to share your content with their social circle. We may simply add our Social Share feature to any outgoing email or eNewsletter when your campaign is delivered.

Newsletters Click to view larger image Research shows that providing relevant, useful information with your customer communications increases response. We provide relevant articles and messages and deliver your newsletters via print and email. No one likes to receive "spam" email or mail. That's why Corporte iM staff focus on creative content that is relevant to your industry AND provides information, such as Tips & Tricks, that your customer audience should find interesting. Our staff's goal of our newsletters is to have many of your customers waiting each period for your latest issue to be made available. In addition, most content ties into the services and specials that your company is providing during the newsletter period and aims to inform the customer of the services and products that are likely needed at that time, while calling the customer to action. Newsletters are provided in high-quality, printed format for distribution at each of your locations or by mail. Newsletters are also provided in email format, including integration with your website and Social Media venues.

Web Dynamic and relevant websites hosted in our secured data center. Integrate your website with other media communications, including Social Media, Email and Newsletters to drive traffic to your website and allow you to deliver smaller, more "digestable" pieces of information to keep from over-powering your customers. Websites provide the most flexible means of providing information to your customers instantly. With a DataLynx® subscription and a website from Corporate iM, you may provide information from your POS system securely to authorized recipients to begin your customer self-service initiative, schedule appointments online, provide vehicle maintenance history and much more.